Friday 12 December 2014

Making the Most from Participating in Consumer Electronics Trade Shows

So you have made up your mind to participate in the Consumer Electronics Trade Shows. If once decided, then you can go through some top online B2B marketing companies that will help you to find the right trade show for you wherein you can exhibit your products or services. And if still undecided, this post will help you to get over your reluctance and participate in the business related or tech-focused Consumer Electronics Trade Fairs

 Consumer Electronics Trade Fairs

Before that let us remind you that Consumer Electronic Industry is going to grow around 2.0% in the year 2014 and the expected market size by 2015 would be US$ 214.0 billions which is up to 1.2%. However, while consumer durables includes a wide The data opens up exciting possibilities in the Consumer Electronic Industry, and to analyze and understand the ongoing trends including technology and talent, it is better to participate in consumer electronics exhibitions. If you deal in any type of consumer electronic products such as personal computer, audio equipment, television, digital cameras, or any other video, audio, or digital technologies, then here are the 10 things that you can possibly do to make the most in Consumer Electronics Trade Show:

New Theme is the New Trend: Always remember that the new theme of the trade shows is the new trend of the industry. The best is to keep yourself updated with the latest trends and plan your actions accordingly.

Knowledge & Exposure: Participating in the event means you are among the focus of thousands of visitors. Right from planning to exhibiting, you will get so much knowledge about the consumer electronic industry of India and the world that you will be ready to develop your own track of growth.

New Ideas in Creative Ways: A business entity do everything to draw the attention of the buyers and consumer electronic industry trade shows are the best platform where these creative representation of the new ideas can be effectively performed.

Learn about and from your Competitors: If you are participating in the event, this is the most usual benefit that you can reap. We suggest you to go to great length to extract maximum business information about your competitors and gain knowledge about their USP.

Understand Your Buyers: It is the best platform where you can directly interact with your consumers and get acknowledged with their preferences for particular products and services.

Platform For Strategic Alliances:
Participation in consumer electronics trade fairs can help you develop new sourcing network and make effective alliances with the top business houses of the market. With each and every new launch of products, you can understand how the industry is going to take shape.

Develop Network:
Attend all the conferences, seminars, and educational programs to develop new networking opportunities. It is through these seminars, where you can learn how to grow profoundly in the consumer electronic industry.

Launch a New Product:
Trade Fairs are the best platform to launch a new product. On a platform so large, you can easily draw the attention of the product related consumers and can analyze the preferences and predicament of the consumers.

Generate Leads: After all this, the prime concern of business house is to generate lead. And surely, on this platform, you can generate lead to indulging in direct communication with the customers by selling the USP of your products.

Free Media Exposure:
Trade Shows are one the best plank to draw free media exposure for your company and product. Make sure to connect with the PR team of the organizers to get you booth featured in the event.

Wednesday 3 December 2014

Which Computer Hardware Software Trade Shows to Attend this Year?

More than 100 of Computer Hardware Software trade shows based on different technologies are going to be organized in the year 2015 throughout the globe. The question is which one to attend and which is to leave. Finding an answer is quite difficult, but once you find an accurate answer, a comprehensive and vast possibilities of growth and development in the business and trading can be explored, high revenue can be generated, and extraordinary fruitful sourcing and networking relations can be developed. Great benefits indeed! But as we told you, finding the right answer is quite difficult. You need to be extra cautious about your needs and not just get flattered with the attention a computer hardware or computer software trade shows is going to draw. Exhibiting an apple in the event of cherries won't help. The key to finding the right event is to remain on your track, be focused, and plan accurately.

 Computer Software Trade Fairs

Let us follow a Step-by-Step process of finding the answer to which Computer Hardware Software Trade Show to Attend in the year 2015.

1. Take the help of Online Directories: Browse through the popular trade shows directories that will give you a detailed idea of upcoming business events in 2015. Search out every single detail of the show and prepare a list of at least 20 such event throughout the globe. If you are Small or Medium Scale Enterprise catering only to India or Regional Market, keep your focus intact on the Computer Software Trade Shows organized on the national platform. If you are looking to create a global portfolio of your company, then internationally held trade shows are good choice to develop strong networking in the market.

2. Be Specific About the Target Industry and Target Audience: The fact is don't just get flattered. For the same, you need to understand your target market and target audience. Check out the details that will give you the specific idea of the technology, industry, and countries from which exhibitors and visitors are going to arrive. Secondly, never forget to ponder upon the theme of the event, product list, categories which it going to serve, conferences and seminars held, and others. It is these programs in an event that promote communication and thus open up new networking opportunities.

3. Prepare for Considerable Risk: When you are in business, surely you don't require our understanding to count upon the considerable risk. All that we are telling you to plan your budget accordingly. If you have planned to participate in a computer hardware trade fair, then revenue generation should not be your ideal goal. The goal should be promotion. When you are on such a large platform, you should plan for future purposes that only effective promotion among right target audiences can bring.

Here is some Popular computer software and hardware industry specific trade shows that are going to be held in the year 2015.

SGI Dubai 2015: Dubai, United Arab Emirates
 11 January 2015 - 13 January 2015
Engineering Expo-Ahmedabad 2015: Ahmedabad, India
13 February 2015 - 16 February 2015
AWE - Appliance & Electronics World Expo 2015: Shanghai, China
11 March 2015 - 14 March 2015
Computex Taipei: Taiwan
02 April - 06 April 2015
Global Sources Electronics & Components Fair: Hong Kong
11April - 14 April 2015
International ICT Expo: Hong Kong
13 April - 16 April 2015
The PC Show: Singapore
04 June - 07 June 2015
Medical Design & Manufacturing East: USA
09 June - 11 June 2015
Print Expo Chennai 2015: Chennai, India
12 June 2015 - 14 June 2015
Gitex Technology Week: UAE
18 October- 22 October 2015
COM-IT Expo 2014: Mumbai, India
20 November 2014 - 23 November 2014

There are many other industry-specific technology event that you can check out on online B2B Sites listing popular software or computer hardware trade shows.