Publishing industry trade shows are rising as popular means of building a strong customer base. It is a platform to showcase your products and to give an opportunity to the potential customers to connect to your network. It may involve digital printing, 3D printing, screen printing, etc. Technology, these days, has far reaching effects on the success of the printing trade fairs.
Listed below are a few ways in which you can use technology to attract customers to your booth:
1. Use Slideshows to demonstrate actual work:
1. Use Slideshows to demonstrate actual work:
While the customers can always understand what you tell them verbally about your products and services, an actual work going on the screen just behind your counter will be an added advantage. Use large fonts on the slides to highlight important messages or information you want to share with the potential customers.
2. Connect the visitors with your experts team via online media:
In case your customers want expert opinion about certain kinds of products, connect them to your expert team sitting elsewhere via online medium. This generates confidence among the customer regarding the quality of your product as well as the commitment of your team. In printing trade fairs, this is even more important as a prospective client might want to know even the minutest details.
3. Use Tablets to capture instant information and photographs:
Instead of wasting your time in writing down the information and details of the visitors, you can instantly feed the data in your system using a tablet or smart phone in the publishing trade shows. Take the picture of the visitor along with his details. This way you will have all the related information about potential clients at one place and you would not have to be lost in a bunch of business cards.
4. Use interactive maps to navigate customers to your booth:
In humongous publishing industry trade shows, there are so many booths hosting different types of publishing products and services. In this case, some customers may never reach your counter even if they were interested in the product you showcase. Interactive maps at all corners of the fair site will help them navigate to your booth in no time. Also, customers find it way more fascinating to be led to the destination via a technological medium than being lost in the map booklet.
2. Connect the visitors with your experts team via online media:
In case your customers want expert opinion about certain kinds of products, connect them to your expert team sitting elsewhere via online medium. This generates confidence among the customer regarding the quality of your product as well as the commitment of your team. In printing trade fairs, this is even more important as a prospective client might want to know even the minutest details.
3. Use Tablets to capture instant information and photographs:
Instead of wasting your time in writing down the information and details of the visitors, you can instantly feed the data in your system using a tablet or smart phone in the publishing trade shows. Take the picture of the visitor along with his details. This way you will have all the related information about potential clients at one place and you would not have to be lost in a bunch of business cards.
4. Use interactive maps to navigate customers to your booth:
In humongous publishing industry trade shows, there are so many booths hosting different types of publishing products and services. In this case, some customers may never reach your counter even if they were interested in the product you showcase. Interactive maps at all corners of the fair site will help them navigate to your booth in no time. Also, customers find it way more fascinating to be led to the destination via a technological medium than being lost in the map booklet.
