Friday 8 January 2016

Promote your food & beverage products globally by participating in Food Trade Shows

India is counted amongst one of the largest producers of food products in the world. The Indian food industry is appreciated for its major contribution towards the world food trade every year. In our country, food & beverage sectors has emerged as the high-profit industries as it contributes 32 per cent of the country?s total food market and 14 percent of manufacturing GDP. I admire the role of Indian government in the overall growth of food & beverage sectors as the Ministry of Food Processing Industries (MoFPI) making all the possible efforts to encourage investments in these industries. Due to the increasing popularity of food & beverage industries, various Food Trade Shows are organized on annual basis in different parts of the world. If you take part in these exhibitions then, the scope of business expansion is broadened as the products are promoted globally. 

Food Trade Shows

 By attending the Food Trade Fairs, the visitors can interact with the most renowned companies of food & beverage industry belonging from Bangladesh, India, Botswana, China, Oman, Singapore, Nigeria, United Arab Emirates, Sri Lanka, Austria etc. These trade shows are considered as the best platform for the foreign companies to do pre-import marketing of their food products by making contacts with the distributors. Also, the manufacturers of beverage and food commodities can take the significant feedback of the buyers and improve their goods accordingly. In these trade fairs, direct face to face communication takes places between the manufacturers, export agents, sole importers, distributors, supermarket owners, chefs, bulk sellers, dealers, retailers, middle men, hotel & restaurant owners, caterers etc. The food & beverage products that are introduced and promoted in the beverage trade fairs includes Bread & Confectionery products, Fruits, Vegetables, Meat & Meat Delicacies, Fish & Seafood products, Coffee, Tea and many other goods.

According to me, if you want to track the industry activities or want to abreast with the latest developments of food & beverage sector than these International Food Shows  are very helpful for your business. It is estimated that around 360 Food & Beverage Trade Shows are organized by 65 countries that helps the industry professionals to make trustworthy connections with the prospective buyers. You can also explore the opportunities in these trade fairs as it is also a great platform to launch new food products and get free media promotion.

Top food and beverage trends:

Clean & Clear Label- Clean labels are mostly used by the manufacturers of food & beverage industries in which the naturalness and origin of their products are highlighted.

Convenience for Foodies- The cooking shows on television and blogs written on the food processing are gaining huge popularity these days. It is considered as fun, social, healthy as well as the the most cost effective way to learn about the cooking methods of different cuisines.

Marketing to Millennial-  The so-called millennial generation that are between 15 to 35 age group are tech savvy and remains socially active in huge manner. They are very curious about to know more methods of cooking different kind of food & beverage products in less time duration.

Snacks Rise to the Occasion- Importance of formal meal times are declining as the popularity of foods and drinks are considered to be as snacks. Quick and instant foods are replacing the traditional food items and more snacks are targeted by the market.

Famous Food Trade Shows of the globe:
  • 4th Food Trade Expo
  • China International Beverage Industry Exhibition On Science & Technology
  • China Yiwu International Commodities Fair
  • Foobext West Africa
  • Food & Grocery Forum India
  • Food & Hospitality Oman
  • Food Style Expo
  • Food Tech India
  • FoodPro Bangladesh
  • Foodpro Chennai
  • India Foodex
  • MENOPE - Middle East Natural and Organic Product
  • Shanghai International Import and Export Food & Beverage Exhibition