Friday 26 February 2016

Promote Your Customs through Showcasing Crafts Items in Handicrafts Trade Shows

Indian handicraft sector is considered as the second most largest employment generating industry as various skilled artisans do craft work on part time basis to earn their livelihood. The increasing demand of Handicrafts and Gifts in all over the world have make this sector fully fledged industry which is constantly expanding day by day. The Handicrafts industry further includes gem cutting & polishing, jewelry making, carpet weaving, traditional textile, brassware, jute products, etc. Handicraft products are very famous in India as well as abroad as they are one of the best option for gifting in several occasions like birthday, festivals, anniversary, weddings etc. Also, crafts are used to enhance the overall interior of the premise such as homes, hotels, offices, restaurants, farm houses and many other places. By taken into account the growing demands of Handicrafts in the residential as well as commercial sectors, various Handicrafts & Gifts Trade Shows are organized on national & international level. In these trade shows handicrafts like Handlooms and Textiles, Jewelry, Carpets, Leather Goods, Paintings, Paper Products, Furniture , table accessories etc. are showcased by the professionals. 


Gifts Trade Fairs

According to me, promoting the brand reputation is not just limited to small audiences but you can reach to hundreds of potential buyers through the help of trade shows and exhibitions. Crafts Trade Shows organized annually provide numerous opportunities to the companies engaged in handicraft & gifting industries. In these trade fairs, one can find variety of handicrafts made up of wood, glass, cane, leather, paper, metal, stone, bamboo, pottery and other material. All the goods displayed in these fairs are suitable for decorating an gifting purposes. The craft items that are showcased in the exhibitions reflect the different traditions, customs and cultures of different parts of the world. Countries like India, Spain, Germany, France, China, Taiwan, United Arab Emirates, Thailand etc. keep hosting various Gifts Trade Shows time to time.

These days various companies whether small or big are promoting their brands by giving different kind of attractive gifts to their investors and clients. Gifts have long lasting effects on the customers mind as they are one of most effective tool of promotions. By participating in the Gifts Trade Fairs, the manufacturers, artisans and other professionals who create these items can showcase their talent at the international platform. Today, most of the organizations prefer to attend these trade shows as under one roof massive crowd of exporters, importers, wholesalers, distributors, retailers, fashion designers, potential franchises etc. gather and interact with each other without any communication barriers. In these fairs, views are shared, business requirements of the individuals are communicated and feedback are collected by the manufacturing companies. I recommend that the entities belonging from handicraft and gifting industries should attend these trade shows as they are the effective advertising and marketing tool.

Famous Gift & Handicrafts Trade Shows:
  • 32nd Gift, Premium & House Ware Show
  • China Art and Frame Expo
  • CNISE - China International Stationery and Gifts Exposition
  • Gifts & Home China Autumn
  • Gifts India
  • HGH India ( Home Decor, Gifts & Houseware)
  • Osaka International Gift Show Autumn
  • The International Fine Art & Antiques Show
  • Western New York Gift Show