Promote your food & beverage products globally by participating in Food Trade Shows

India is counted amongst one of the largest producers of food products in the world. The Indian food industry is appreciated for its major contribution towards the world food trade every year. In our country, food & beverage sectors has emerged as the high-profit industries as it contributes 32 per cent of the country?s total food market and 14 percent of manufacturing GDP. I admire the role of Indian government in the overall growth of food & beverage sectors as the Ministry of Food Processing Industries (MoFPI) making all the possible efforts to encourage investments in these industries. Due to the increasing popularity of food & beverage industries, various Food Trade Shows are organized on annual basis in different parts of the world. If you take part in these exhibitions then, the scope of business expansion is broadened as the products are promoted globally. 

 By attending the Food Trade Fairs, the visitors can interact with the most renowned companies of food & beverage industry belonging from Bangladesh, India, Botswana, China, Oman, Singapore, Nigeria, United Arab Emirates, Sri Lanka, Austria etc. These trade shows are considered as the best platform for the foreign companies to do pre-import marketing of their food products by making contacts with the distributors. Also, the manufacturers of beverage and food commodities can take the significant feedback of the buyers and improve their goods accordingly. In these trade fairs, direct face to face communication takes places between the manufacturers, export agents, sole importers, distributors, supermarket owners, chefs, bulk sellers, dealers, retailers, middle men, hotel & restaurant owners, caterers etc. The food & beverage products that are introduced and promoted in the beverage trade fairs includes Bread & Confectionery products, Fruits, Vegetables, Meat & Meat Delicacies, Fish & Seafood products, Coffee, Tea and many other goods.

According to me, if you want to track the industry activities or want to abreast with the latest developments of food & beverage sector than these International Food Shows  are very helpful for your business. It is estimated that around 360 Food & Beverage Trade Shows are organized by 65 countries that helps the industry professionals to make trustworthy connections with the prospective buyers. You can also explore the opportunities in these trade fairs as it is also a great platform to launch new food products and get free media promotion.

Top food and beverage trends:

Clean & Clear Label- Clean labels are mostly used by the manufacturers of food & beverage industries in which the naturalness and origin of their products are highlighted.

Convenience for Foodies- The cooking shows on television and blogs written on the food processing are gaining huge popularity these days. It is considered as fun, social, healthy as well as the the most cost effective way to learn about the cooking methods of different cuisines.

Marketing to Millennial-  The so-called millennial generation that are between 15 to 35 age group are tech savvy and remains socially active in huge manner. They are very curious about to know more methods of cooking different kind of food & beverage products in less time duration.

Snacks Rise to the Occasion- Importance of formal meal times are declining as the popularity of foods and drinks are considered to be as snacks. Quick and instant foods are replacing the traditional food items and more snacks are targeted by the market.

Famous Food Trade Shows of the globe:

• 4th Food Trade Expo
• China International Beverage Industry Exhibition On Science & Technology
• China Yiwu International Commodities Fair
• Foobext West Africa
• Food & Grocery Forum India
• Food & Hospitality Oman
• Food Style Expo
• Food Tech India
• FoodPro Bangladesh
• Foodpro Chennai
• India Foodex
• MENOPE - Middle East Natural and Organic Product
• Shanghai International Import and Export Food & Beverage Exhibition

 

Sports Trade Shows- Exhibiting your Sports And Entertainment Equipments in India

Every year a number of Sports Trade Shows are conducted globally to provide an unparalleled product assortment and ideas for growing businesses. Manufacturers, suppliers, exporters, importers, distributors and other business enthusiasts actively take part in such social events to boost their trade and other related activities. The events show a complete view of the emerging standards, needs, and hottest trends & offerings for future. They also cover a broad variety sporting goods, apparel and creations.  

Leading exhibitors and B2B portals place thorough endeavours to make people aware of the current market needs and global standards through the Sports Goods Trade Shows. These are beneficial for both the promoter and visitor, as it creates a joint stand for sharing ideas, business scope, strengths and technologies. Connecting business people from particular/different fields, such shows help Sports & Entertainment industry grow, and they give you a chance to showcase your products among the large audience.

A line of sports & entertainment trade fairs that will be organized in future days comprise: IISGS - India International Sporting Goods Show (New Delhi, India), Global Health & Fitness Expo (Coimbatore, India), IWF SHANGHAI Health, Wellness & Fitness Expo (Shanghai, China) and IAAPI Amusement Expo 2016 (Mumbai, India). If you are into the business of Sports Goods Trade etc., then these exhibitions are ideal for your search for better business opportunities. Designed to provide you with a lot of information about industry trends & technologies, new products and market schemes etc., such Expos offer a unique platform for new as well as existing business.

Countries such as USA, Germany, China, Brazil, Australia and India are active in the conduct of sports trade shows. This offers an outstanding opportunity to network with the Sports Industry. The events present a broad range of products & services relating to indoor sports, outdoor sports and adventure sports. And the highlights cover: meet of buyer and seller, global buyer delegation,  sport associations support, and meeting with distributors, whole sellers, retailers and importers.

You can browse the details about different Entertainment Trade Shows covering Sporting Goods & Equipment, Amusement & Broadcasting Trade Shows etc. in near future by the way of internet. The Sports Trade Shows act as the platform of communicating & promoting sports products and applications. They offer an excellent way to meet thousands of buyers/visitors with many exhibitors. Industry leaders, experts and sports community members provide great support to make the events successful. At the sports and entertainment venues you can experience a unique mix of preparation, opportunity and success.

Power Trade Shows: Contributing toward the growth of Indian economy

As per my opinion, power & energy sector plays a crucial role in the economic growth of the country. As without heat, light and electricity, you cannot run the factories, offices, homes etc. because it provides a comfortable life. All economic activities require a sufficient amount of energy resources to manufacture products, run the computers & machinery and provide transportation. Today, the significance of energy industry is increasing rapidly as it also covers various other sectors such as fuel, petroleum, oil, transport, refiners, gas, coal, nuclear power industry, renewable energy industry, etc. By understanding the growing importance of power, most of the companies whether small or big are entering in this sector. I personally recommend that to gain more knowledge about this industry or the products related to it, you must attend energy trade fairs

In these trade shows, reputed companies belonging to the power sector participate so as to promote their products and services. Manufacturers, suppliers, exporters, exhibitors, traders, buyers, dealers, distributors, retailers and other professionals comes under the same platform to make reliable contacts. Through face to face communication the organizations dealing in renewable energy products can grab the attention of the investors and buyers thus, expand their business worldwide. Companies of all across the globe such as China, India, Nigeria, United Arab Emirates, Oman, Sweden etc. take part in the Power Trade Shows for showcasing their goods at international level. These kind of trade fairs organized all around the world, introduce you with the latest solar technologies and spread awareness about the numerous benefits of renewable energy.

As attending the Solar Energy Trade Shows  is a valuable investment, the manufacturing companies should participate in it and attract their target audience in the most sophisticated manner. These trade shows provide multiple opportunities to the exhibitors and visitors to known about the latest technological developments of the power sector. Apart, the manufacturing entities also get to know about the requirements and business needs of the customers. The products that are displayed on these trade fairs includes solar cells, solar drying, desalination systems, solar water heating, cooling systems, solar pumps, solar street, billboard lighting systems, wind-solar hybrid power system, integrators and many more. All these goods are renewable thus, considered as environment friendly and gaining immense popularity all across the globe.

Role Played by Indian government towards the growth of Energy or Power sector:

Indian government playing an active role in the adoption of renewable power resources by providing incentives like capital and interest subsidies, viability gap funding, generation- based incentives (GBIs), concessional finance, fiscal incentives etc.

With the ultimate objective to make the solar energy competitive with fossil based energy options, National Solar Mission consistently promoting the development and usage of solar energy for power generation.

Prices of solar modules, wind turbine and energy equipment have declined dramatically owing to the technological innovation.

Some most popular Power & Energy Trade Shows of the world:

On yearly basis, around 480 Renewable Trade Shows & fairs are organized in 72 countries and 297 cities. Some of them are below:

• AWE - Appliance & Electronics World Expo
• China (Guzhen) International Lighting Fair 
• Electromation India
• Envirotech Asia 
• India Nuclear Energy
• International Signs & LED Exhibition Guangzhou 
• Light India
• Power On
• Renewable Energy India
• Shanghai Thermal Insulation Material and Energy-saving Technology
• World Petro Coal Congress

Learn more about coming Energy and Power Trade Shows Click here 

Strengthen the communication network of your Business by attending Telecommunications Trade Shows

Telecommunication Industry is globally recognized as one of the driving forces that contributes to the overall economic growth of the country. It primarily support the rapid growth and modernization of various sectors of the Indian economy. India's telecommunication network is considered as the second largest network in the whole world in terms of total telephone users. Besides, multiple Telecommunications Trade Shows are annually organized by various well known government and private companies with the prime objective to promote the usage of telecom products.

In these Telecommunications Industry Trade Shows, the national as well as international brands take part and display their products and services in the best manner. These trade shows play a significant role to narrow the gap between the rural-urban digital divide to some level. These telecom facilities also help to maintain transparency in the operating system of Indian government through the mean of E-governance.

Efficient and effective communication is the key to run a business smoothly & successfully. Hence, these Telecom Trade Shows provide an opportunity to both the buyers and sellers to meet each other and share their opinions. Various telecom products such as mobile phones, broad bands, optical fiber, cables & connectors, military radio systems, antenna, fax machines, alarm sensor etc. are displayed and promoted by the manufacturing companies in these Telecom Products Trade Shows. These products have the ability to appeal the consumers of all ages, incomes and interests on a wide scale.

As per my opinion, every entity should attend these trade shows because every organization is heavily rely on their communication strength. By attending these trade fairs, the buyers are enable to know about the latest technological developments in the Telecom industry and also they can purchase these hi-tech telecom products for their business usage purposes. The sophisticated telecom technology like optic broadband, mobile phones and many other goods that are promoted in the trade fairs has lead to enhance in sales & customer contentment at lower costs. The well known Telecom Industry Trade Fairs comprises ISLE - Intelligent Sings & Led Exhibition Guangzhou, FSS Summit Asia, COMEX Muscat, The Global High on Cloud Summit, Asia Mold, Broadcast India Show, Wire & Cable India, Electri Expo, India Gadget Expo, Electronics for You Expo, PTC Asia, Convergence India etc.

Initiatives Taken by Indian Government

Department of Telecommunication agreed to provide the defence band and defence interest zone to the ministry which provide 3G telecom spectrum to three new carriers.

The Government of India issued the orders to the telecommunication sector to implement full number portability by May 2015. Through this policy, the subscribers are able to retain their mobile numbers even they moves to the other states.

By building separate existing policies in which the company of telecom sector can leave the business without losing the assets value, the Indian government promotes investor friendly activities in the Telecommunication industry.

Indian Economy gets a fresh boost through Sports and Entertainment Trade Shows

The sports and entertainment industry both are the sunrise sector of the Indian economy as they are contributing in the growth of our country by providing multiple opportunities of employment to the young generation. The youth are also very fascinated about these two industries because they are respected career options for them. Also, the Ministry of Youth Affairs & Sports and Ministry of Information & Broadcasting keep organizing various trade shows to promote these industries. The Sports Trade Fairs are conducted on yearly basis where the top most Indian and global brands participate and exhibit their wide range of products from the Sports sector. Some of the most popularize fairs includes China International Health, Wellness & Fitness Expo, IISGS - India International Sporting Goods Show, India Golf Expo, Body LIFE INDIA Expo, Palm Expo, Quiet Sports Expo (USA), Sports, Games & Entertainment Expo (South Africa) etc.

According to me, the companies dealing in sports equipment who would like to expand their business or their consumer outreach Sports Trade Shows are the best option for them. The manufacturing companies can show case their sports or entertainment related products in these trade shows. The main objective behind organizing these Entertainment Trade Shows is to gather the organizations of similar interest and provide them a good networking atmosphere so, that they can build reliable business connections.

Also, by showcasing your entertainment or sports products in these Amusement Trade Shows, you can generate good sales and grab the attention of the buyers. In my opinion, the trade fairs are one of the most effective tool of promoting the goods as you can easily reach to your target audience. These days, most of the entertainment based companies are now adopting this marketing strategy to showcase their product line in entertainment trade fairs.

Why To Take Part In These Trade Shows?

• Do not let your contemporaries take away your business.
• Face to face interactions takes place in these trade fairs.
• International buying delegations, business visitors, retailers, exporters, wholesalers, traders etc. of sports & entertainment goods attend these events so, the companies can grab their attention.
• An important tool of PR, advertising and direct marketing that are executed to attract key personnel.
• By participating in the trade fairs that are organized by the Ministry of Youth Affairs & Sports and Ministry of Information & Broadcasting would promote the products at international platforms.
• Why The Visitors should Visit these Trade Fairs?
• Showcasing of the wide spectrum of sports and entertainment products.
• For buyers, it is the platform to see new products.
• You can meet the manufacturers and distributors from India and abroad.
• Best sports practices are demonstrated in these trade fairs.

Use Technology to make your Publishing Trade Show a Great Success

Publishing industry trade shows are rising as popular means of building a strong customer base. It is a platform to showcase your products and to give an opportunity to the potential customers to connect to your network. It may involve digital printing, 3D printing, screen printing, etc. Technology, these days, has far reaching effects on the success of the printing trade fairs.

Listed below are a few ways in which you can use technology to attract customers to your booth:

1. Use Slideshows to demonstrate actual work:

While the customers can always understand what you tell them verbally about your products and services, an actual work going on the screen just behind your counter will be an added advantage. Use large fonts on the slides to highlight important messages or information you want to share with the potential customers.

2. Connect the visitors with your experts team via online media:
In case your customers want expert opinion about certain kinds of products, connect them to your expert team sitting elsewhere via online medium. This generates confidence among the customer regarding the quality of your product as well as the commitment of your team. In printing trade fairs, this is even more important as a prospective client might want to know even the minutest details.

3. Use Tablets to capture instant information and photographs:
Instead of wasting your time in writing down the information and details of the visitors, you can instantly feed the data in your system using a tablet or smart phone in the publishing trade shows. Take the picture of the visitor along with his details. This way you will have all the related information about potential clients at one place and you would not have to be lost in a bunch of business cards.

4. Use interactive maps to navigate customers to your booth:
In humongous publishing industry trade shows, there are so many booths hosting different types of publishing products and services. In this case, some customers may never reach your counter even if they were interested in the product you showcase. Interactive maps at all corners of the fair site will help them navigate to your booth in no time. Also, customers find it way more fascinating to be led to the destination via a technological medium than being lost in the map booklet.

How to Host a Successful Packaging and Paper Trade Shows

Packaging material trade shows play a significant role in promoting your packaging product. While planning and preparing for hosting of a paper industry trade fair, one should keep in mind that the sole purpose of a trade fair is not just promoting the product, but to establish a thriving relationship with a wider customer segment and getting some valuable feedback. To stand out among other competitors you need to focus on the initial planning stage of hosting a packaging trade show.

Here is how you can make your paper trade shows a success:

1. Showcase your innovative creations

Along with the older paper industry stuff, try to showcase your new and innovative creations in the Packaging Trade Shows. Potential customers tend to be more interested in getting to know about a fresh item. Though you should not go featuring an entire gamut of new products, putting some such items together with the previous bunch attracts customer attention.

2. Ensure good quality of display

The way your things are displayed at the paper industry trade fairs is very important. Try to use separate blocks for separate stuff. A good lighting will make your booth the center of attraction. Use a neat and organized layout to showcase your products. Customers are likely to be attracted to the booths that look properly organized and well lit.

3. Answer all their queries

Restricting the customers from touching your displayed models pushes them away. Keep trial packaging material and let them check them in detail. Answer all their questions in detail and while doing so concentrate on the important features and advantages of your products. Also, keep the counter tidy and properly categorize the stuff so that it’s easier for the customers to pay attention.

4. Make good use of the term Free

A booth having a FREE signboard on top of it attracts much attention. Hence try to make good use of it. Give away free items to individuals for testing. However, you need to be careful while deciding which items you are going to give for free. It should contain the name of your company, email ID and other contact details for the convenience of a potential customer.